Hi, I’m Sindy
I design seamless user experiences across industries — from transportation and commerce to financing and beyond. Skilled in complex solutioning, research, and cross-functional teamwork to turn complexity into clarity.
Work Experience
🗓️
Jul 2023 - Sep 2025
Full-time
Product Designer
- Managed UX research and design for the financing product, supporting 3 primary user groups — entrepreneurs, admins, & investors — to ensure a smooth investing experience and clear, timely return distributions.
- Collaborated with the B2B team on a major revamp of the POS application, conducting field research, & overseeing phased mirroring before full rollout to ensure usability & adoption.
- Currently leading the redesign of an internal monitoring dashboard to improve the return verification process, streamlining admin workflows & increasing transparency in return distribution.
🗓️
May 2022 - Aug 2025
Freelance
UI/UX Designer Mentor
- Run a private and group mentoring program about Basic UIUX
Product Designer
🗓️
Aug 2022 - May 2023
Full-time
- Heuristic Evaluation & Field Research to collect user's pain points specifically on transaction flow in GOTOKO App both from Warung Owner & Kawan Toko/Sales perspectives.
- Handled Kawan Toko/Sales App Revamp, mainly redesigned the KPI Feature and Performance (Warung Owner & Sales).
- Collaborate with Pricing Analytics Team to design a Dashboard that will be used to calculate & monitor the GOTOKO pricing system.
🗓️
Sep - Dec 2022
Freelance
UX Researcher
- Prepare Research Plan, Test/Interview Guideline, Capture Sheet & Report for 2 main module (Recruitment & Branding Team Dashboard for a Telco Client).
- Run Heuristic Evaluation & 2 Session of Usability Testing.
- Improves Time on task & Ease of Use for both Module.
🗓️
Jul - Sep 2022
Freelance
UI/UX Designer
- Revamp Fatkilla Application (Fitness App).
- Improve end-to-end flow, mainly in onboarding page, homepage, and account page that focused on personal progress.
🗓️
Sep 2021 - Aug 2022
Full-time
Product Designer
- Conducting contextual inquiry research & usability testing to evaluate Bluebird’s Dispatching system regarding time-out order & driver assignment difficulties.
- Re-engineer registration flow using the A/B testing method and improve onboarding success metrics from avg ~30% to ~71%. The new registration flow duration gets 69% faster.
- Done some research and evaluation of MyBluebird5 current design to improve the end-to-end flow for rent, and easy ride services, then presented the concept to BOD.
- Explore the existing school bus system to plan an integrated system for the school bus and IoT tracker.
Research & Design Practices
Research Methods
- Usability Testing
- Contextual Inquiry
- User Journey Mapping
- Analytics Review
- Heuristic Evaluation
- Competitive Benchmarking
- In-depth Interviews & Questionnaires
- Scenario Design
Design Practices
- Wireframing & Prototyping
- Information Architecture
- Workflow Redesign
- Design Systems
- UX Writing
- Workshop Facilitation
Education
Binar Academy
UI/UX Research and Design Bootcamp
Dec 2020 - Mar 2021
Gadjah Mada University
Bsc in Geophysics
Aug 2015 - Oct 2019
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YOUR NEXT BIG THING? ✨
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