• Managed UX research and design for the financing product, supporting 3 primary user groups — entrepreneurs, admins, & investors — to ensure a smooth investing experience and clear, timely return distributions.

• Collaborated with the B2B team on a major revamp of the POS application, conducting field research, & overseeing phased mirroring before full rollout to ensure usability & adoption.

• Currently leading the redesign of an internal monitoring dashboard to improve the return verification process, streamlining admin workflows & increasing transparency in return distribution.

• Heuristic Evaluation & Field Research to collect user’s pain points specifically on transaction flow in GOTOKO App both from Warung Owner & Kawan Toko/Sales perspectives.

• Handled Kawan Toko/Sales App Revamp, mainly redesigned the KPI Feature and Performance (Warung Owner & Sales)

• Collaborate with Pricing Analytics Team to design a Dashboard that will be used to calculate & monitor the GOTOKO pricing system.

• Prepare Research Plan, Test/Interview Guideline, Capture Sheet & Report for 2 main module (Recruitment & Branding Team Dashboard for a Telco Client).

• Run Heuristic Evaluation & 2 Session of Usability Testing.

• Improves Time on task & Ease of Use for both Module.

• Revamp Fatkilla Application (Fitness App).

• Improve end-to-end flow, mainly in onboarding page, homepage, and account page that focused on personal progress.

Run a private and group mentoring program about Basic UIUX

• Conducting contextual inquiry research & usability testing to evaluate Bluebird’s Dispatching system regarding time-out order & driver assignment difficulties.

• Re-engineer registration flow using the A/B testing method and improve onboarding success metrics from avg ~30% to ~71%. The new registration flow duration gets 69% faster.

• Done some research and evaluation of MyBluebird5 current design to improve the end-to-end flow for rent, and easy ride services, then presented the concept to BOD.

• Explore the existing school bus system to plan an integrated system for the school bus and IoT tracker.

• Handled Micro-Influencer to raise brand awareness and convert their audience into a customer using voucher strategy.

• Prepare Affiliate marketing proposal & responsible to handle giveaway campaigns.

• Handled B2B Partnership with Mr. Aladin and Ninja Express.

Designed content marketing articles that are SEO friendly and plagiarism free, containing 500+ words customized with the client's needs and purposes.

Analyzed and interpreted seismic data set; predicting the accumulation zone of hydrocarbon in West Madura Offshore Field using 3-combined seismic attributes at 3-consecutive formations.